Thursday

Timeline is Coming! How to Get Creative...

You may have begun using Facebook timeline on your personal account (love it or hate it?), and noticed that it is coming (preview available) for your brand page.  

Recently I've encouraged some clients to hold off on any custom landing page creation due to this change, and sure enough, the default landing page will be no longer.  As of March 30th, you will be pushed to the timeline view.  Custom tabs are still going to be available, but not a default landing page. 

Here is a great read on the impact of Facebook Timeline on your business page from Involver, a great app that allows you to integrate Twitter, YouTube, RSS feeds and more into custom tabs for Facebook.  http://blog.involver.com/2012/03/08/dont-believe-the-skuttlebutt-losing-default-landing-pages-isnt-a-deal-breaker/?_inv_out=4291&_inv_cp=6362723

I have converted mine, so if you'd like to take a look at layout, you can go to www.facebook.com/soaringsolutions.

For those of you ready to make the jump, consider the space you have for your graphic.  For now, I simply took a snapshot of my website.  But there are some great creative ideas, here are some for inspiration->   http://slodive.com/inspiration/showcase/facebook-timeline-brands

Design sizes for those of you giving it a shot on your own:

Facebook timeline header image pixel size: 851 w X 315 h
Facebook profile image pixel size: 125 w X 125 h
Facebook custom tab image pixel size: 112 w X 75 h

If your image is smaller, Facebook will build you a border.  If your image is larger, it will allow you to adjust focused space.

Go play around with this new space to show your personality, voice, message and creativity behind your brand!