Wednesday

The New Social Media Education & Our Future Leaders

JD Gershbein's MBA Class at IIT, Chicago IL
I just had an experience that took me back to college, and pondering what I learned, who I learned from, and the people I had access to that would lead my future path.  

While I look back fondly at the experience, I did not have a role model I looked to for career planning.  I went to college for, and did what, I thought I was supposed to do.  And followed suit for 16 long years...

As guest lecturer for one of the first Social Media Marketing Programs at the MBA level, led by the reknown JD Gershbein at the Illinois Institute of Technology in Chicago, I learned a lot about the power of social media. 

Yes, I learned about social media from that room of students, and I am excited!

I am excited for our future; how social media is enabling our future leaders, educators and entrepreneurs. 

They were in that room and they were eager.  Soaking in all they could about the research, career and relationship building power at their fingertips.  Asking insightful questions and engaging with zest.

LinkedIn did not exist when I graduated college, but even as it grew in popularity several years into my career, I never would have considered I had the "permission" to connect to a CEO, business owner, speaker or educator.  I didn't even know what an entrepreneur was let alone that I had a choice to be one!  I probably thought it would be an accompaniment to an expensive dinner.

"Yes, I'll have an entrepreneur with my filet please, on the side..."

After my session, I came home to a series of Tweets, Facebook and LinkedIn connection requests from a roomful of mostly 20 somethings.  

This is an enormous testament to how social media can accelerate the process of relationship, mentoring and shaping the future.  JD is leading a powerful charge with his curriculum and empowering his students to make connections, learn and network in a way historically would not have occurred unless someone lost a job and found themselves in search.  (And sadly often, this mindset persists.)

A roomful of bright students sat before me, who know they have a choice to create the career of their choice with dedication and hard work.  They are exploring and using the tools available to them to make connections they never would have had the technical or physical capability to make with such ease, not too many years ago.

Think of the acceleration in education, experience and networking social media is providing them!  There is so much talk of the 'entitlement' generation.  I saw none of this attitude here.  

What I saw was excitement about future potential, understanding not only technology but best practice, strategy and application. A desire to create a life and career of choice with all the new creative options before them.  How powerful! 

The fact is, whether you like it or not, social media is here to stay and ever changing.  What this generation undertands is that it will touch every facet of their professional life in the future.  They embrace it.  They are creating a future of choice with it.  And they are eager to learn more about how they can use it for profession, advanced education, social cause, creative expression and more.

This type of empowerment provided to such youth is thrilling to me! I am excited for them, and us, as they begin to lead us through the next social media revolution.

Thank you JD for the opportunity to experience your students! And thank you Reyna Hoerdeman for joining us to give these amazing students another role model to look to for entrepreneurship and a future in social media!

Keep track of their journey & send them some Twitter inspiration at #IITMAC516



  

Sale Detractors: 3 Website Lessons from a Brick & Mortar Retail


Just like staging a home for selling property, there are key aspect of store design related to clutter, color, space and more that can create or kill sales – whether online or brick and mortar. 

www.flickr.com/photos/associatedfabrication/3555244468/
During some window-shopping today, I entered a store out of curiosity- I compared it immediately upon entry to how a poorly designed website can kill your business.   

I’d be willing to bet that if this store owner hired a solid retail design consultant, her story might end differently. Instead- she is selling everything off at a 65% discount in a desperate attempt to recoup funds before closing the doors.  An all too common, sad story, that can be prevented!

If your website meets the downfalls of this store, it may just be why you aren’t selling product.  In the online world, these same factors may be why you aren't seeing ROI on product sales.

1.     Overdone, excess color:  As I entered, I feared a mega box of crayons had recently puked.  It prevented me from focusing on any one item to find what may have appealed to me as a customer.  It was distracting, and I didn’t know where to begin.   There was no sense of organization, branding or intention with respect to color scheme.

2.     Lack of consistency:  Oh look, a dress, and there are some pants, next to a tank, next to a T-shirt, or no, maybe another dress? Is that for a child?   Bounce rate just increased again... If your customer is confused, they will go elsewhere.  Time is money.  Don’t make them waste it.  Make it easy for them, and they are more likely to share some of it with you.

3.     Don’t hide your products:  If it isn’t in front of your customer’s face, it won’t get sold.  A dividing line of clothing created a barrier to the back 20% of retail space in this store.  If not for my curiosity on this very point, I never would have ventured into this space.  Beyond the divide, there hung several $1000’s worth of clothing, that typical human nature (aversion to crossing a perceived line) would prevent most from ever viewing.  Feature your top products, and create a clear path to the others.

This is an example of why I don’t appreciate blanket stats like “90% of businesses fail in the first 3 years”…  This doesn’t explain why, and thus, many avoid exploring a dream. 

They fail because the business owner doesn’t take steps to identify what they don’t know, and then learn from someone who does.  They fail because they stay in a comfort zone and don’t make changes.  They fail because they don’t ask for help.

What can you do differently TODAY so you have a better story?  Where can you ask for help, and invest wisely to improve your ROI?

Thursday

Timeline is Coming! How to Get Creative...

You may have begun using Facebook timeline on your personal account (love it or hate it?), and noticed that it is coming (preview available) for your brand page.  

Recently I've encouraged some clients to hold off on any custom landing page creation due to this change, and sure enough, the default landing page will be no longer.  As of March 30th, you will be pushed to the timeline view.  Custom tabs are still going to be available, but not a default landing page. 

Here is a great read on the impact of Facebook Timeline on your business page from Involver, a great app that allows you to integrate Twitter, YouTube, RSS feeds and more into custom tabs for Facebook.  http://blog.involver.com/2012/03/08/dont-believe-the-skuttlebutt-losing-default-landing-pages-isnt-a-deal-breaker/?_inv_out=4291&_inv_cp=6362723

I have converted mine, so if you'd like to take a look at layout, you can go to www.facebook.com/soaringsolutions.

For those of you ready to make the jump, consider the space you have for your graphic.  For now, I simply took a snapshot of my website.  But there are some great creative ideas, here are some for inspiration->   http://slodive.com/inspiration/showcase/facebook-timeline-brands

Design sizes for those of you giving it a shot on your own:

Facebook timeline header image pixel size: 851 w X 315 h
Facebook profile image pixel size: 125 w X 125 h
Facebook custom tab image pixel size: 112 w X 75 h

If your image is smaller, Facebook will build you a border.  If your image is larger, it will allow you to adjust focused space.

Go play around with this new space to show your personality, voice, message and creativity behind your brand!